AI chatbots are training wheels. Leaders will steer what's next: agentic AI.
Course and training for VPs and executives interested in taking their AI knowledge and skill sets to the next level with agentic AI. Learn the basics of AI, agentic AI, and how you can own an innovation budget to prepare yourself and your team for the AI economy. Take your Claude skills further. Learn how agents really work with executives who build them and who talk to investors who shape where the AI economy is moving. End the course with an AI strategy and your first agent to catapult your career or your organization.
Founding cohort $20,000 (future cohorts $30,000), or $17,000 paid in full in 2026 · Starts the week of January 4, 2027 · 10 seats
“…in just one hour of working with Sheila, she expedited my AI knowledge by several months…”“I love Claude and have built powerful skills for my org at work, but in just one hour of working with Sheila, she expedited my AI knowledge by several months, helping me to bring a new business live overnight.”
“…in just 3 sessions, Sheila opened my eyes to an entirely new side of AI which I didn't know existed…”“I'm a master with Claude, but in just 3 sessions, Sheila opened my eyes to an entirely new side of AI which I didn't know existed, saving me hundreds of hours of labor with old-school technologies. AI now supports my businesses and consulting practice in ways I didn't know were possible just 4 weeks ago. Sheila is the rare teacher who makes advanced AI practical, not intimidating, and takes the time to understand how you learn and think, making her one of the best investments I've made this year.”
“Because of our time with Sheila, we feel more empowered to take on the AI economy as business owners. She exposed us to AI innovations beyond chatbots that we would never have known how to research. Evaluating AI technologies as a service-based business can be daunting, since we don't have access to a CTO. However, Sheila's coursework and guidance have encouraged us to innovate in new ways for our business and our clients.”
“I am now prepared for what AI will bring to my industry after working with Sheila and the WTF content. Simply reviewing WTF's course materials jumpstarted my job search and my ability to communicate where marketing technologies are headed, and gave me the confidence to research further how AI agents will shape my field.”
$54,000+ of access for $20,000.
Founding cohort pricing for January 2027. Future cohorts are $30,000. Here's exactly what a seat includes.
| AI Economy Readiness EvaluationA quiz and score to measure your baseline skills and focus on gaps | Included |
| The full WTF is AI course, for one yearEvery module in the WTF is AI app, on web and phone | $10,000+ |
| Every content update for one yearNew modules, playbooks and tools as AI changes | Included |
| Dedicated Slack community, for one yearA members-only space with your cohort, Sheila and guest executives | $1,000 |
| 12 weekly live sessions with Sheila, CEO75 minutes each. She's building an AI-native business and meets with VCs regularly about subject matter experts and the job market. You get applied AI, plus how the AI economy is moving and how to adapt your career and your org's ability to innovate. | $15,000 |
| 6 private 1:1 sessions with SheilaOne hour each, at her $1,000/hour advisory rate. Use them within six months. | $6,000 |
| 6 group sessions with Bryan Dennstedt, CTOHow to navigate security, technical requests, and working with technical leadership | $12,000 |
| 50 developer hoursBuild your first agentic tool from your own subject matter expertise. Use them within six months. | $10,000 |
| Total value | $54,000+ |
$17,000
$20,000 · Save $3,000
- Everything included
- +30 developer hours, 80 in total ($6,000 value)
- Start the course right away, before the cohort begins
Applications close December 1. Pay in full by December 20 once you're accepted. 10 seats, reviewed on a rolling basis.
WTF is AI is workforce training for the cautiously curious.
We teach the people who know their work best how to apply AI to it: the basics, how agents work, and how to lead an agentic strategy for your career and your organization.
What will shape the economy are AI agents. Agents do whole pieces of knowledge work, very well, from start to finish. An agent is only as good as the expertise that builds it and manages it to meet an organization's needs over time. That expertise belongs to the people who are already the best at their jobs, the subject matter experts and leaders who are leaders in their functions.
We know these leaders are ready for this, because we talk with them. As a CEO who is hiring, Sheila works with and interviews leaders in their fields every day, and they're eager to apply AI to the work they know best. The professionals who understand AI will lead the next economy, and the most knowledgeable people in every field belong at the front. We work closely with the best experts in their fields so they can shape agentic strategy in their careers and organizations.
A structured pathway to understand innovation in the AI economy.
Evaluate your current AI skills
Take our AI readiness quiz to evaluate the habits you've already built with AI, and identify the gaps to focus on during the cohort.
Learn about the AI layers
Understand the underlying systems that will drive agentic AI, the AI economy and change the knowledge worker landscape as we know it.
Apply your expertise
Draw out your agentic AI idea, begin building the pieces with your cohort, Sheila and your developer hours. Understand the magic of applied AI.
We build what we teach.
We've built and implemented healthcare software on enterprise-grade technology together. We see first hand how AI is changing the work, and what teams need to lead it.
A non-technical CEO who built an AI-native business
In one year she built three software products and ten complex agents. She talks with investors every day about where the workforce is headed.
Special guest executives in AI
Leaders in executive leadership, data and innovation join for live sessions. To be announced.
“The people who are best at their jobs are best positioned to apply AI, but few are receiving formal training in applied AI, AI-native innovations, or operations. This program trains well-established professionals on the next skill set, agentic AI, that is soon to be as ubiquitous as typing.”
Sheila Pande · Founder, WTF is AI and Tandem
This is for you if
- You're a Director, VP or above.
- You own a P&L or a budget.
- You lead a team.
- You use Claude or ChatGPT, and you're ready for the real details.
- You'd rather shape your org's AI strategy than inherit it.
- You want to ensure your career and your team's careers are adequately prepared to capitalize on applying AI to their work.
- You'd rather make the decisions and leave the code to a developer.
- You want applied, real-world AI you can use at work.
- You can give it about two hours a week for twelve weeks.
- You see problems in your industry worth solving.
- You know your expertise is what makes AI useful.
- You want a say in how AI is used in your field.
Twelve weeks in. Six things you walk away with.
Real-world executive training, built around what leaders are deciding about technology and their workforce right now.
An AI budget you can defend
What to fund, what it costs to build, buy or run, and how to make the case upward.
An agentic strategy for your field
Where agents fit, the expertise they depend on, and the guardrails.
Your first agent, live
Built from your own expertise, with a developer at your side. You've done it, not just read about it.
A read on the AI economy
Where capital is flowing, which roles are changing, and how to position your career and your team.
The language to lead the room
Hold your own with engineering, vendors and the board, and tell real innovation from hype.
A circle of peers
Nine other experts steering their industries, and a Slack community that keeps going after the cohort ends.
Ten experts. Steering their industries.
This cohort is only run a few times per year. Every session is a real conversation and you get real time with us. Every week's module is foundational to building your AI skills and first agent.
Two ways to join.
Founding cohort pricing for January 2027. Future cohorts are $30,000. Many employers cover professional and continuing education. Tell us on your application and we'll send an invoice and a letter you can forward to HR.
$17,000
Paid in full by December 20, 2026. Save $3,000.
- Everything included
- 80 developer hours (30 extra)
- Course access the day you pay
$20,000
$2,000 by December 20 holds your seat (nonrefundable), then $6,000 in January, February and March.
- Everything included
- 50 developer hours
- Course access when the cohort starts
Need more build time later? Add 25 developer hours for $2,500.
Please ask us about other payment options or reach out about how to apply your professional education budget to the course: [email protected] or DM Sheila on LinkedIn.
Get notified when applications open.
Sign up for updates and we'll email you the day the application opens, in the WTF is AI app. Founding cohort pricing through December 1.
Thank you, friend.
We'll email you on October 19 when applications open. Applications close December 1.
What is Steer?
Steer: Applied Agentic AI for Leaders and Execs is WTF is AI's 12-week executive program for VPs and executives who want to take their AI skills to the next level with agentic AI. It combines weekly live sessions and six one-hour 1:1s with CEO Sheila Pande, six group sessions with CTO Bryan Dennstedt, 50 developer hours to build your first agentic tool from your own expertise, a dedicated Slack community and the full WTF is AI course for a year.
What is agentic AI?
Agentic AI is AI that does whole pieces of knowledge work from start to finish, using tools, steps and rules, instead of answering one chat message at a time. An agent is only as good as the expertise that builds and manages it, which is why subject matter experts and the leaders of their functions are best placed to shape it.
Who is it for?
Directors, VPs and executives who own a P&L or a budget, lead a team, already use tools like Claude or ChatGPT, and want to lead agentic AI strategy for their careers and organizations. It's built for non-technical leaders.
Why are Sheila Pande and Bryan Dennstedt qualified to teach executives about AI?
Sheila Pande and Bryan Dennstedt build and manage AI-native products, teams and businesses every day, so they see first hand where capital is being allocated and where the AI economy will shrink roles and call for extremely nimble teams. Sheila, CEO of WTF is AI and Tandem, learned AI as a non-technical founder and built three software products and ten AI agents in one year. She works closely with investors, who see what is happening across their portfolio companies and have validated the hiring strategies behind her businesses. Bryan, a technologist for twenty years and a fractional CTO across industries, sees where organizations capitalize on AI and leads the sessions on security, technical requests and working with technical leadership. Together they built and implemented healthcare software on enterprise-grade technology.
How much does it cost?
The founding cohort in January 2027 is $20,000, paid as a $2,000 deposit by December 20, then $6,000 in January, February and March. Pay in full by December 20, 2026 and it's $17,000, plus 30 more developer hours (80 in total) and course access right away. Future 2027 cohorts are $30,000.
Is this technical?
It's built for non-technical leaders. You'll learn how the pieces fit and make the decisions, and the developer does the building.
Why a personal Claude account?
So what you build and learn stays yours when you change roles. You build with your own expertise and safe sample data, never your company's proprietary information, and you follow your company's AI policy.
What are the key dates?
Applications open October 19 and close December 1, reviewed on a rolling basis. Once you're accepted, a $2,000 deposit by December 20 holds your seat, or pay $17,000 in full by December 20 for the founding cohort's pay-in-full rate. The program starts the week of January 4, 2027 and runs twelve weeks.
Can my company pay?
Yes. Tell us on the application and we'll send an invoice and a letter for your professional development budget.
How do developer hours work?
You get 50, or 80 when you pay in full. Use them within six months of the start. You book them through WTF is AI with your developer. If the developer can't meet a request in time, we extend your hours. Unused hours don't carry over or turn into credit.
Can I join a later cohort?
Yes. We're taking applications for future 2027 cohorts. Tick "a future cohort" above and you'll hear first when the next one opens.
What about my team?
Team Readiness is our offer for your team: they take the AI Economy Readiness Evaluation, and you get a gap report and a plan for where to focus. Ask us about it on your 1:1.
A portion of the proceeds from this program goes toward improving mental health care access and solutions at Tandem.